Social Proof (back up your buzz)

Ever walk by a long line on the sidewalk and wonder what all the fuss is about?  That’s what social proof is.  According to Techcrunch, Social proof is the new marketing.  Like people standing behind a velvet rope, waiting to get into a club.  The digital equivalent of the velvet rope helped build viral growth for initially invite-only launches like Gmail and Gilt Groupe.  What is social proof?  It’s the positive influence created when someone finds out that others are doing something.  It’s also known as informational social influence.

So it’s not just creating a buzz.  You gotta have something to back up your buzz.

Things that Motivate Employees (more than money)

I read an article in Inc magazine about 9 things that motivate employees more than money.  I consider myself a pretty good manager/motivator (evidenced by how well the people I’ve led performed and “liked” their job), so some of this I already knew and follow, and some was refreshingly new.

I always knew that the biggest motivator for people is making them feel valuable, maybe even essential.  Money can’t always do that (and shouldn’t have to).

Another thing I learned very early on is “you can catch more flies with honey than with vinegar”.  The only kind of criticism that can ever be effective is the kind you see results with – constructive criticism.  Negative criticism or public beratement is not only counter-productive but can have other consequences.

Something else mentioned was to make everyone a leader and get rid of project managers.  Get rid of project managers?  Huh?  But if you think about it, that makes a lot of sense.  Getting people involved to where they count is another very important factor.  Not to belabor the overused “team spirit”, letting people know that their input carries as much weight as yours speaks volumes.  I have often asked my staff, after reviewing the project at hand, “does that make sense to you?”  And I would welcome their feedback.  I usually say, “if you’re in this meeting I want to hear from you”.

My spiritual mentor says, “A good leader creates followers.  A great leader creates leaders.”

The 2 Best Days for an Employee is . . .

. . .  the first and last day of employment.

How depressing.

Reverse Mentoring

Something I never heard of before, but something that makes sense.  In an article in the WSJ  “there’s an effort to school senior executives in technology, social media and the latest workplace trends.  Many businesses are pairing upper management with younger employees in a practice known as reverse mentoring.”  Who better to do this than the Gen Y generation.

The article goes on to say, “the idea is that managers can learn a thing or two about life outside the corner office younger employees also gain a sense of purpose and a rare glimpse into the world of management and access to top-level brass.”

Not to say, it does wonders for employee morale.

The Upside – There’s Plenty of Jobs in Oil and Gas . . .

. . . the down side – you have to live in North Dakota or Pennsylvania.

According to the The Bureau of Labor Statistics, the U.S. jobless rate remains a dreadful 9% but oil and gas production now employs some 440,000 workers, an 80% increase, or 200,000 more jobs, since 2003. Oil and gas jobs account for more than one in five of all net new private jobs in that period.  This is in direct contrast to the subsidies that went to green jobs, that the Obama administration wants to create.

Green or brown, one thing about energy jobs – at least you can’t ship them overseas.

 

Tax Breaks for Businesses Who Hire Vets

Well, who knew this?  I didn’t.  According to a WSJ article, “as an incentive, the Senate passed legislation earlier this month that includes tax breaks for businesses that hire veterans—up to $5,600 for veterans and up to $9,600 for disabled veterans”.

Returning vets have so much to offer companies.  For one thing, they have the discipline needed to learn and do a job.  They’re used to following instructions, and to instruct others.  They’re used to working in high stress environments.  The problem is translating prior military skills to civilian jobs, since job titles differ.  But once companies move past that – it’s a win-win situation.